B2B Marketing Automation from a CMO Perspective

Posted on Tue,Mar 01, 2011 @ 09:00 AM

MarketingSherpa's special report addressing how CMOs use marketing automation, is available for free download. The report is the result of research conducted with almost 300 senior marketing decision makers. It focuses on in-depth analysis of the processes CMOs are using to optimize their marketing-sales pipelines, as well as implementation of the software applications that enable automation.



Contents of the report include:
  • CMO Challenges
    • B2B challenges increasing in pertinence
    • Marketing to a growing number of people involved in the buying process
    • Marketing to a lengthening sales cycle
  • Marketing Automation Maturity
    • Establishing marketing automation maturity
    • Case briefing: Marketing automation leads to 190% sales conversion increase
  • Marketing Automation KPIs
    • Benchmarking marketing automation performance
  • Recommended Actions
    • Identify funnel stages and definitions
    • Establish and optimize lead scoring and management methodologies
    • Develop and optimize lead nurturing campaigns
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Tags: Marketing Automation, B2B Lead Generation, B2B Marketing, Lead Management, Lead Nurturing, Lead Scoring

Lead Generation Trends for 2011

Posted on Tue,Feb 15, 2011 @ 11:00 AM


A presentation from Dave Green, Director of Best Practices at MECLABS, outlines how to deliver quality leads on a tight budget in the current business environment.

Key Points from the Presentation:
  • B2B marketers overwhelming said that generating high quality leads was their greatest challenge.
  • Lead nurturing and scoring depends on content.
  • Relevant content-nurturing requires good data.
  • Eight of ten marketers give raw leads directly to sales.
  • Sales prospecting costs more than most expect.
  • Lead generation scales sales.
  • Sales-ready leads increase revenue capacity, profits and growth.
  • The right metrics can improve forecasting and drive continuous funnel improvement.
View Original Article and Webinar

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Tags: B2B Lead Generation, Lead Management, Lead Nurturing

Blogging for SEO

Posted on Thu,Feb 10, 2011 @ 12:00 PM

You may be posting on your blog, but does anyone know about it? If not, then you aren't posting to your blog with search engine optimization in mind. Here are tips for doing that:
  • Topics must be relevant to your target audience and your company.
  • Topics should be educational and timely.
  • Link back to prior blog posts.
  • Tag posts with consistent keywords so that content is categorized and found.
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Tags: B2B Lead Generation, SEO, Search Engine Marketing

3 Cool Lead Conversion Testing Tools

Posted on Tue,Oct 19, 2010 @ 07:54 AM

Stop Guessing...Start Testing

In lead generation marketing our goal is to get visitors to take action.  While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.  One of the ways to improve results is to continually test for better performing combinations.

Here are 3 cool tools to consider for create marketing experiments and measuring your results. 

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Tags: Marketing Automation, Conversion Testing, B2B Lead Generation, Lead Generation Software, HubSpot

Free Website Strategy and Planning Guides...Now Available

Posted on Thu,Oct 14, 2010 @ 03:46 PM

We, at ClientBridge, are very process-oriented.  We have guides, templates and checklists for just about everything we do.  In the past, we have only used these tools for our own projects and client projects.  But we decided that there are others who could put them to good use.  So we are going to start releasing them to the public.

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Tags: Announcements, Marketing Templates, B2B Lead Generation

Are You Creating Marketing Assets for Your Business?

Posted on Tue,Oct 12, 2010 @ 04:56 PM

 
One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business.  When you run a print ad, commercial or direct mail campaign, it's a one-time event.  You take the results of your campaign and that's it...game over.
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Tags: Inbound Marketing, Marketing Strategy, B2B Lead Generation

Be a LION on LinkedIn to Grow Your Business Network

Posted on Tue,Sep 28, 2010 @ 06:27 AM

One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members.  However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship.  While this is obviously the best case scenario, it is seen as a limitation to many networkers.  One way around this is to join open networking groups called LION  groups.  This stands for LinkedIn Open Networking. 

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Tags: Social Media Marketing, B2B Lead Generation, small business marketing, LinkedIn

ClientBridge Blog Featured in B2B MarketingZone

Posted on Sat,Sep 25, 2010 @ 10:09 AM

If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing.  It's called the B2B MarketingZone.  This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. 

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Tags: Announcements, Partnerships, B2B Lead Generation, B2B Marketing

Software Tools for Inbound Marketing

Posted on Mon,Sep 20, 2010 @ 03:03 PM

The Internet has changed the way companies communicate.  And this means that digital communications have become a high priority to marketers.  Below are a list of technologies and capabilities that are important tools for today's inbound marketer.

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Tags: Marketing Automation, B2B Lead Generation, Lead Generation Software

LinkedIn for Lead Generation

Posted on Sat,Sep 18, 2010 @ 09:34 AM

LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships.  But is also can be used to generate leads for your business.  Below are a few tips.

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Tags: Social Media Marketing, Social Media, B2B Lead Generation, SMB Lead Generation, LinkedIn

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