INFOGRAPHIC: Social Analytics

Posted by Chandler Austin on Fri,May 04, 2012 @ 10:00 AM

Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction.

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Tags: Marketing Strategy, Metrics, Social Media Marketing, Social Media, Infographic, Analytics, Marketing Analytics

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