Apr 17, 2013 Staff

INFOGRAPHIC: Omnichannel Customer Loyalty


Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience. From MarketingProfs and Kobie Marketing, here's an infographic that covers missed opportunities, the "always addressable consumer," the importance of delivering lifetime value, and the role of social media in OCL.

Omnichannel Customer Loyalty resized 600

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Published by Staff April 17, 2013