This is a short post about search engine results pages (SERPs). This is important because we have to remember that rankings by themselves are not the objective.
Many B2B companies are just getting started with search engine marketing. If you're one of them, you'll want to know the difference between two basic types of programs: "paid" & "organic" search.
Organic search: When your prospects enter a keyword or phrase into Google or other search engine, the organic results are displayed in the main body of the page. When those prospects are searching for solutions you can provide, you want to be there so they'll visit your site, contact you & buy.