INFOGRAPHIC: Social Marketing on the Big 3

Posted on Wed,Jul 18, 2012 @ 10:00 AM

From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube.

Included are strategies to:
  1. Improve your social reach
  2. Increase your fan engagement
  3. Identify and engage influencers
  4. Increase lead generation
  5. Apply analytics to know what works

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Tags: Social Media Marketing, Twitter, Facebook, Infographic, Lead Generation, YouTube, Analytics

INFOGRAPHIC: Pinterest for Business

Posted on Wed,Jul 11, 2012 @ 10:00 AM

Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. For some businesses, Pinterest can be a great place to share their work and find new leads. From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest.

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Tags: Pinterest, Social Discovery, Social Media Marketing, Infographic, Lead Generation

INFOGRAPHIC: Online Marketing for Brick-and-Mortar Success

Posted on Wed,May 09, 2012 @ 10:00 AM

The Internet can be a powerful tool for both attracting and retaining clients. From HUA Marketing, here's an infographic about the ways Internet marketing can be utilized to generate offline sales and leads.

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Tags: Location-based Marketing, Marketing Strategy, Local Business Marketing, Social Media Marketing, Lead Generation, Small Business Trends

INFOGRAPHIC: Content Marketing ROI

Posted on Wed,Apr 04, 2012 @ 10:00 AM

From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success.

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Tags: ROI, Metrics, Content Marketing, Infographic, Lead Generation, B2B Marketing

Why Isn't My Content Marketing Strategy Working?

Posted on Thu,Mar 29, 2012 @ 10:00 AM

Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be.

Targeting the Wrong Audience
Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. The starting point for your content marketing should be determining what your desired audience is looking for.

Repetitive/Boring Content
Content needs to be both valuable and interesting. Look to industry news, updates and trends for fresh content ideas.

Not Enough Variety in Content Formats
Keep things fresh with different formats, like blog posts, ebooks, webinars, videos, infographics, and social media updates.

Too Promotional
While your goal is to get customers, your content needs to be focused on providing educational information. Being an industry thought leader builds trust. It's difficult to build trust if your content always contains a sales pitch.

Your Content Isn't Visible
Interesting, useful content won't help you if no one reads it. Tell people about your content through multiple channels like email, landing pages, Facebook, Twitter, Google+, LinkedIn, etc.

Not in the Right Channels
Use analytics to understand which content distribution channels are the most effective at driving traffic and leads. Concentrate on those channels that your target audience inhabits.

Not Including Calls-to-Action
While you don't want to be overly promotional, give readers a clear indication of how they can learn more about your business offerings.

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Tags: Inbound Marketing, Content Marketing, Lead Generation, Landing Page, Call to Action

INFOGRAPHIC: The Inbound Marketing Process

Posted on Wed,Feb 22, 2012 @ 10:00 AM

From Hubspot, here's an infographic about how to generate leads from a website.

The Inbound Marketing Process Infographic

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Tags: Inbound Marketing, Infographic, Lead Generation

Getting the Most Out of Tradeshow Marketing

Posted on Thu,Feb 16, 2012 @ 10:00 AM

Skyline Exhibits, a maker of tradeshow and event exhibits, held a webinar yesterday titled "What's Working in Exhibitiing", intended to give marketers advice for increasing the effectiveness of their participation in tradeshows. Below are some of the highlights from the presentation.

How are Exhibitors Increasing Results?
  • Pre-Show Marketing 26%
  • Selecting Shows and Spaces 23%
  • Exhibit Design 14%
  • Lead Management 12%
  • Booth Staffing 4%

How are Exhibitors Stretching Budgets?
  • Exhibit Only at the Right Shows 29%
  • Booth Staffing Savings 23%
  • Save on Shipping 9%

Seven Main Areas of Exhibit Marketing
  1. Show Selection
    1. Small shows offer targeted audiences, less competition, and lower costs
    2. Larger shows offer more potential buyers and a chance to make a bigger impression
  2. Budgeting Cuts
    1. Staffing T&E 37%
    2. Equal cuts to all areas 27%
    3. Booth space 14%
  3. Ways of Measuring Results
    1. Lead counts 58%
    2. Sales revenue generated 44%
    3. Return on investment (ROI) 40%
    4. Client contacts 40%
    5. Booth traffic 40%
  4. Lead Management
    1. More effort in lead follow up
    2. Build a process
    3. Need same elements for measuring results
  5. 5Exhibit Design
    1. Simpler, open, less cluttered design
    2. Graphics that are bright, clear and straight to the point
    3. Focus on fewer, newer, bestselling products
  6. Booth Staffing
    1. Sales people best booth staffers 55%
    2. Top Management 2nd best 14%
  7. Promotions
    1. Free Giveaways / Drawings 37%
    2. Discounts 12%
    3. Demonstrations 11%

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Tags: Tradeshow Marketing, Marketing Strategy, Lead Generation

Business Trends for 2012

Posted on Thu,Jan 19, 2012 @ 10:00 AM

Will the economy get worse or maybe a little better? Will consumers keep spending? From, here are some big-picture business trends to keep in mind for the coming year.

Winter Sales Slump?
More than 40% of consumers said they overspent on the holidays according to a recent survey. As a result, sales in January and February may be more slow than usual.

Ever-shifting Markets
The small business climate is characterized by high fluctuations based on the seasons, unpredictable weather patterns and innovation. Be nimble and stay connected to your community.

Rising Prices
Discount-deal site Dealnews predicts that airfare, digital cameras, hard drives, desktop computers and groceries will top the list of goods that will see spiking prices.

Sluggish Venture-Capital Markets
IPOs in 2011 were down by 30% from 2010. Still, more IPOs are in the pipeline for 2012.

The Urge to Merge
Sell or grow through acquisition? The U.S. saw $821 billion in mergers and acquisitions in 2011. Consolidation will continue throughout the business world.

Election-Year Uncertainty
Businesses may be stalled by policy uncertainty as lawmakers either stagnate or pass laws just to appease constituents and win reelection.

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Tags: Marketing Strategy, Lead Generation, Entrepreneurship, Small Business Trends

Marketing Trends for 2012

Posted on Thu,Dec 08, 2011 @ 10:00 AM

From MarketingProfs, here are the top 5 marketing trends predicted for 2012.

Big Data
Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity.

Marketing Automation 3.0
Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That harnesses Big Data by creating a closed loop between your marketing automation platform and CRM systems.

Customer Intelligence
"Embracing customer intelligence and making it part of their closed-loop sales-and-marketing systems will enable B2B and B2C marketers to sift through huge amounts of complex customer data to identify buying opportunities at the right time throughout the customer lifecycle."

Customer Lifecyle
New marketing opportunities will be created via the application of customer intelligence to the customer lifecycle. Engage customers at the right time, with the right offer, in the way they want to buy.

Right-Time Multichannel Marketing
This will allow the monetization of social media by taking customer interactions amd making them part of customer profiles that can be contextualized to create the right offer at the right time.

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Tags: Marketing Automation, Marketing Strategy, Social Media Marketing, marketing automation software, Lead Generation, Demand Generation

INFOGRAPHIC: Landing Pages

Posted on Mon,Dec 05, 2011 @ 10:00 AM

From 3C Media, here's an infographic about how to build landing pages to capture leads.

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Tags: Infographic, Lead Generation, Landing Page, Call to Action

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