VIDEO: Strategic Sales Advice

Posted on Thu,Nov 17, 2011 @ 10:00 AM


From Entrepreneur.com, here's a short video in which sales training expert Grant Cardone shares an idea for finding new customers.

Grant will be available today at 3PM EST for a live online Q and A on Entrepreneur.com.



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Tags: B2B Lead Generation, Video, Sales 2.0, Lead Generation

VIDEO: Low Cost Ways to Generate Leads

Posted on Thu,Nov 03, 2011 @ 10:00 AM


From Coaches Corner on Entrepreneur.com, here's a short video interview with Mike Michalowicz, author of The Toilet Paper Entrepreneur, about cost effective ways to market a business.



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Tags: Marketing Strategy, Video, Lead Generation

VIDEO: Improving Your Online Brand

Posted on Tue,Nov 01, 2011 @ 10:00 AM


From Behind the Brand on Entrepreneur.com, here's a short video interview with Chris Brogan about low-cost ways to improve your online presence.



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Tags: SEO, Marketing Strategy, Content Marketing, Video, Demand Generation, Lead Generation

PRESENTATION: Using Infographics for Customer Acquisition

Posted on Thu,Oct 27, 2011 @ 10:00 AM


Visual.ly has this definition/mission-statement for "infographic":

"We believe that an INFOGRAPHIC IS a graphic visual representation of information, data or knowledge THAT presents complex information quickly and clearly, AND IT should not merely communicate clearly, but stimulate viewer engagement and attention."

From Visual.ly, here's a presentation on how infographics can be used effectively to gain customers.

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Tags: Social Media Marketing, Marketing Strategy, Infographic, Lead Generation

Facebook B2B Marketing Tips

Posted on Thu,Oct 20, 2011 @ 10:00 AM


Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.
  1. Publish videos onto your company Facebook page in addition to posting them on your blog or website.
  2. Include breaking industry news items in your feed to give customers and prospects a reason to follow you.
  3. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.
  4. Use captured emails for lead generation.
  5. Use Facebook's self-service advertising feature for targeting decision makers.
  6. Use Facebook's survey tool for market research..
  7. Showcase your experts and thought leaders to build authority.
  8. Use apps that allow you to sell your products and services directly on Facebook.
  9. Enable Facebook content sharing, which builds more trust than advertising.
  10. Humanize your company through videos and images absent of corporate spin.
  11. Use Facebook to provide customer service that results in word of mouth referrals.

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Tags: B2B Lead Generation, B2B Internet Marketing, B2B Marketing, Facebook, Lead Generation

Generating Leads from Your Blog

Posted on Tue,Sep 27, 2011 @ 10:00 AM


Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads.

"Make your blog an extension of your main website"
For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site.

"Solve or share, don't shill"
Focus on helping your customers to solve problems instead of trying to sell to them.

"Show up"
Blog on a regular, sustainable schedule. Use an editorial calendar to plan a posting schedule. Encourage engagement by responding to comments.

"Avoid 'War and Peace' posts"
Focus on single ideas in your posts and be concise. Set up the key idea in the beginning of the post.

"Pen a killer headline"
Titles matter, as they represent a chance to boost your search rankings for one of your targeted keyword phrases. An intriguing headline can also make the difference between someone reading the post or not.

"Link to other resources"
Link keywords in your post to landing pages or other resources on your site.

"Embed companion calls to action"
Include a call to action in the page real estate around the post, especially at the end of the post and in the top of the sidebars.

"Offer subscription services"
Make your posts available via RSS and email subscription. This will also allow you to build email lists.

"Trick out with social bling"
Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. This will encourage visitors to share your content.

"Remember one final thing"
For a blog to be a valuable source of lead generation, you'll need to promote the blog itself in other marketing materials like newsletters and packaging materials.

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Tags: Marketing Strategy, Content Marketing, Blogs, Lead Generation

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