From Burson-Marsteller on JeffBullas.com, here's an infographic of findings from a 2012 study on how companies have adapted to social media.
Top 5 Findings
- People are talking about the Fortune Global 100 a lot.
- Video content creation is on the rise.
- Engagement is becoming second nature to companies.
- Multiple accounts on these platforms allow companies to target audiences by geography, topic or service.
- Companies are adapting rapidly to new platforms.