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From Burson-Marsteller on, here's an infographic of findings from a 2012 study on how companies have adapted to social media.

Top 5 Findings

  1. People are talking about the Fortune Global 100 a lot.
  2. Video content creation is on the rise.
  3. Engagement is becoming second nature to companies.
  4. Multiple accounts on these platforms allow companies to target audiences by geography, topic or service.
  5. Companies are adapting rapidly to new platforms.

Global Social Media Insights resized 600

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TJ Shroat

Written by TJ Shroat