1 min read

Marketing Trends for 2013

Thu,Jan 10, 2013 @ 10:00 AM


MarketingProfs lists ten marketing trends that will grow more prominent in the coming year.

  • "Digital marketing will continue to grow."
    • Digital marketing will solidify as the main channel for demand generation.
  • "Digital marketing services will surge."
    • Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance.
  • "Content creation services and software will proliferate."
    • Content creation and syndication emerge as companies try to use content for demand and lead generation.
  • "Integrated marketing will gain popularity."
    • Marketers will try to combine tactics to make use of the compounded effect of multiple channels' working in unison. 
  • "Direct mail will make a return."
    • Integrating direct mail with online connection will break through the noise of digital marketing only.
  • "Big Data applications will emerge."
    • Solutions will emerge and be adopted that offer big data applications for day-to-day marketing campaigns.
  • "The immeasurable will become measurable."
    • Solutions and services will find ways to measure previously immeasurable tactics and evaluate their contribution to the bottom line.
  • "PPC will decline as budgets move to other paid solutions."
    • PPC will continue to lose budget allocation in favor of new and more affordable channels and tactics.
  • "Marketing spend on software will increase."
    • Marketing's budget will match IT's.
  • "Sales responsibilities will move to Marketing."
    • Marketing teams will take over more sales tasks, such as lead qualification, inside sales team management, and sales operations.

View Original Article

TJ Shroat

Written by TJ Shroat


Posts by Tag

See all