Short Answers to Common Content Marketing Questions

Posted by Thu,Feb 28, 2013 @ 10:00 AM

Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers.

  1. What are some of the best B2C content marketing examples that you like to reference?
  2. How about B2B content marketing examples?
  3. How do I integrate content marketing in my own company?
    • Coordinate content activities with the leaders of every department.
  4. Where do I start with my content marketing strategy?
    • Develop a content marketing mission statement. 
  5. What’s the most underutilized content distribution tool?
    • Slideshare.
  6. How do I create more content?
  7. But my content is not in story-ready form?
  8. Should I insource or outsource my content?
  9. Should I place my content behind a form or set it free?
  10. Do I need an enewsletter?
  11. Why in the world would I give away all our knowledge for free?
    • Communication is the only true competitive advantage. If you don't help your customers, your competitors will.
  12. Do I have to be on Facebook and Twitter?
    • Ask yourself why you're using every channel you use.
  13. How do you get all your content creators on the same page?
  14. What is the best way to figure out my customer’s pain points?
  15. How do I measure ROI?
    • Figure out the specific content marketing objective and measure your return on objective.
  16. What kind of content works best?
  17. What is the difference between content and content marketing?
  18. How do I get C-Level buy-in for my content marketing?
  19. What is the biggest reason why content marketing initiatives fail?
  20. How important is design in your content marketing?
  21. What is a no-brainer issue that some marketers don’t deal with but can?
    • Making sure that content works on mobile devices.
  22. Will brands start doing content creation and distribution better than publishers?
  23. Can’t I just create one content platform for all my customers?
  24. Should I stop everything else and just do content marketing?
    • Content marketing works with your other marketing, not in replacement of it.

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Tags: Content Marketing

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