12.27.2017 Staff
Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here's a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer.
- All we need to do is pay attention and deliver.
- Love data.
- Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating.
- Be prepared for the unexpected.
- Think of it more as publishing instead of marketing.
- There are only two kinds of companies: brave and dead.
- The tools have almost nothing to do with the true power of social media.
- Information is so much more valuable if people are opting to share it with you.
- Focus on creating value to customers and building a long-term relationship.
- If you read fiction, you will naturally create marketing people love.
- Meet and make new connections with people from all around the world enabled by the power and magic of social media.
- Social media is so much more than a band-aid for responding to customer complaints and issuing apologies.
- Don't try to do it all.
- Be genuine -- we like that sort of thing, and reward it.
- Social media is about identity, as opposed to search, which is a utility.
- Every piece of your content should be excellent; enough that customers are compelled to share it.
- Focus on inbound marketing.
- Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads.
- Win the hearts and minds of customers with marketing that intersects with a customer's lifestyle, needs, and interests.
- Stop selling. Start helping.