Optimizing your online marketing plan begins with an evaluation of your brand's health. Hire an agency to give you an objective view of your messaging and properties. The second step is to define your annual marketing goals. In addition to defining clear goals, you should identify your target audience and analyze the competition. The next step should be to organize and prioritize initiatives. Creating a vision board will help in this process. The final step is to plan your social media campaigns. Aside from social media ads - which are a practical necessity nowadays - consider developing partnerships with other bands and with influencers.
- Make sure that the branding you have and content is up to date and is consistent with what you have.
- Set goals that you know you will be able to achieve.
- Make sure the audience that you are targeting is the correct one.
"Examine your brand direction and messaging. Look over all of your brand properties, logo, packaging, website, online stores, marketing materials, and digital marketing channels. What needs to be modified?"