06.7.2013 Staff
Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot.
The marketing automation functions assessed include:
View Details of the Evaluation
The marketing automation functions assessed include:
- Lead Capture
- Lead Nurturing
- Lead Scoring
- Email Marketing
- Data Management
- CRM Integration
- Reporting & Analysis
View Details of the Evaluation