Feb 22, 2011 Staff

Marketing Automation from Salesforce.com

Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot.

The marketing automation functions assessed include:
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Email Marketing
  • Data Management
  • CRM Integration
  • Reporting & Analysis
Overall, Salesforce.com's marketing automation capabilities didn't have the same depth of functionality as specialized marketing automation software. However, for companies who already have the CRM software and want to automate simple marketing campaigns, Salesforce.com is a good fit. More sophisticated marketing automation strategies would be better served by a best-of-breed vendor.

View Details of the Evaluation

Published by Staff February 22, 2011