Promoting Brand Awareness for a Small Business

Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.

1. Be Authentic
2. Be Unique - What sets you apart?
3. Be Consistent
4. Choose a Memorable Name - Interesting but simple.
5. Invest in a Quality Logo Design
6. Attend Community Events
7. Know How to Introduce Yourself - Prepare a short elevator pitch.
8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
9. Promote Others
10. Guest Post
11. Create a Strong Website
12. Use SEO
13. Create a Branded Facebook Page
14. Create a Branded Twitter Page
15. Work Social Networks
16. Create Unified Marketing Materials - Deliver the same message across all media.
17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
18. Use Key Fonts Consistently
19. Avoid Hard Selling - Don't over-promote.
20. Send Out Press Releases
21. Get Interviewed
22. Showcase Your Work
23. Answer Questions - Contribute to Q & A sections online.
24. Be a Speaker
25. Track Your Online Presence - Set up Google Alerts to track your brand.

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