May 30, 2012 Staff

INFOGRAPHIC: The Perfect Mobile Email

Consumers use mobile devices more and more to read email. That makes creating a readable, useful email more of a challenge. From Litmus, here's an infographic about the elements of a mobile friendly email, and pitfalls to avoid.

Elements of a Good Mobile Email
  1. Enlarge Fonts
  2. Know Your Scale
  3. Call to Action
  4. Streamline
  5. Using Images
  6. Cut to the Chase
  7. Layout
  8. Be Obvious
  9. Finger Targets
  10. Ergonomics

Elements of a Bad Mobile Email
  1. Non-navigation Bar
  2. Clutter
  3. Illegibility
  4. Color Palette
  5. Mis-tappable States
  6. Ignore Context

Perfect Mobile Email resized 600

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Published by Staff May 30, 2012