Jul 26, 2012 Staff

Apps for Online Marketers

Improving SEO requires constant vigilance. Julia Peterson, writing on  JeffBullas.com, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location.

Raven Tools
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Raven has a comprehensive toolkit covering many SEO indicators, including social mentions and a clearer connection between marketing expenses and revenue impact. The app is free, though you will need a Raven subscription to get the full use of the tool.

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Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also examine indicators over time and monitor competitors.

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Ego is a good way to streamline analysis from multiple analytical tools. While the analysis isn't deep, it does give a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.

Google Analytics
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This app provides a broad, detailed picture of your sites. It covers things like average time spent on your site, page views per visitor, percentage of repeat visitors, where visitors come from, and who referred them. This is perhaps the best standalone tool available and one of the few options for Android users.

Link Juice
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The app is good for locating and diagnosing performing pages, thus allowing you to focus your efforts on successful practices.

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Published by Staff July 26, 2012