---
title: The Strategic Marketing Plan - It's a Framework
description: Need help creating your strategic marketing plan? Download the strategic marketing ebook.
image: https://www.client-bridge.com/hs-fs/file-13708801-jpg/images/clientbridge_strategic_marketing_handbook.jpg
---

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- [Infographic](https://www.client-bridge.com/blog/topic/infographic)
- [Social Media Marketing](https://www.client-bridge.com/blog/topic/social-media-marketing)
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- [Video](https://www.client-bridge.com/blog/topic/video)
- [Facebook](https://www.client-bridge.com/blog/topic/facebook)
- [Mobile Marketing](https://www.client-bridge.com/blog/topic/mobile-marketing)
- [Search Engine Marketing](https://www.client-bridge.com/blog/topic/search-engine-marketing)
- [Twitter](https://www.client-bridge.com/blog/topic/twitter)
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- [Blogs](https://www.client-bridge.com/blog/topic/blogs)
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- [Metrics](https://www.client-bridge.com/blog/topic/metrics)
- [B2B Lead Generation](https://www.client-bridge.com/blog/topic/b2b-lead-generation)
- [B2B Internet Marketing](https://www.client-bridge.com/blog/topic/b2b-internet-marketing)
- [Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)
- [Email Marketing](https://www.client-bridge.com/blog/topic/email-marketing)
- [Lead Generation](https://www.client-bridge.com/blog/topic/lead-generation)
- [Smartphones](https://www.client-bridge.com/blog/topic/smartphones)
- [Lead Nurturing](https://www.client-bridge.com/blog/topic/lead-nurturing)
- [HubSpot](https://www.client-bridge.com/blog/topic/hubspot)
- [Word of Mouth Marketing](https://www.client-bridge.com/blog/topic/word-of-mouth-marketing)
- [Advertising](https://www.client-bridge.com/blog/topic/advertising)
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- [Lead Conversion](https://www.client-bridge.com/blog/topic/lead-conversion)
- [Videos](https://www.client-bridge.com/blog/topic/videos)
- [Website Optimization](https://www.client-bridge.com/blog/topic/website-optimization)
- [PPC](https://www.client-bridge.com/blog/topic/ppc)
- [Customer Engagement](https://www.client-bridge.com/blog/topic/customer-engagement)
- [FourSquare](https://www.client-bridge.com/blog/topic/foursquare)
- [Small Business Trends](https://www.client-bridge.com/blog/topic/small-business-trends)
- [Digital Marketing](https://www.client-bridge.com/blog/topic/digital-marketing)
- [Entrepreneurship](https://www.client-bridge.com/blog/topic/entrepreneurship)
- [Keyword Research](https://www.client-bridge.com/blog/topic/keyword-research)
- [SMB Lead Generation](https://www.client-bridge.com/blog/topic/smb-lead-generation)
- [Website Design](https://www.client-bridge.com/blog/topic/website-design)
- [Monitoring Tools](https://www.client-bridge.com/blog/topic/monitoring-tools)
- [marketing automation software](https://www.client-bridge.com/blog/topic/marketing-automation-software)
- [Customer Satisfaction](https://www.client-bridge.com/blog/topic/customer-satisfaction)
- [Link Building](https://www.client-bridge.com/blog/topic/link-building)
- [Marketing Analytics](https://www.client-bridge.com/blog/topic/marketing-analytics)
- [strategic marketing planning](https://www.client-bridge.com/blog/topic/strategic-marketing-planning)
- [Bing](https://www.client-bridge.com/blog/topic/bing)
- [Branding](https://www.client-bridge.com/blog/topic/branding)
- [Call to Action](https://www.client-bridge.com/blog/topic/call-to-action)
- [Customer Service](https://www.client-bridge.com/blog/topic/customer-service)
- [Editorial Calendar](https://www.client-bridge.com/blog/topic/editorial-calendar)
- [PR](https://www.client-bridge.com/blog/topic/pr)
- [Startup](https://www.client-bridge.com/blog/topic/startup)
- [Thought Leadership](https://www.client-bridge.com/blog/topic/thought-leadership)
- [Analytics](https://www.client-bridge.com/blog/topic/analytics)
- [CRM](https://www.client-bridge.com/blog/topic/crm)
- [Groupon](https://www.client-bridge.com/blog/topic/groupon)
- [Infographics](https://www.client-bridge.com/blog/topic/infographics)
- [Lead Scoring](https://www.client-bridge.com/blog/topic/lead-scoring)
- [Mobile Website](https://www.client-bridge.com/blog/topic/mobile-website)
- [Social Commerce](https://www.client-bridge.com/blog/topic/social-commerce)
- [Social Gaming](https://www.client-bridge.com/blog/topic/social-gaming)
- [Web Analytics](https://www.client-bridge.com/blog/topic/web-analytics)
- [Yahoo!](https://www.client-bridge.com/blog/topic/yahoo)
- [small business Internet Marketing](https://www.client-bridge.com/blog/topic/small-business-internet-marketing)
- [Conversion Testing](https://www.client-bridge.com/blog/topic/conversion-testing)
- [Conversions](https://www.client-bridge.com/blog/topic/conversions)
- [Demand Generation](https://www.client-bridge.com/blog/topic/demand-generation)
- [Gamification](https://www.client-bridge.com/blog/topic/gamification)
- [Guest Blogging](https://www.client-bridge.com/blog/topic/guest-blogging)
- [Lead Generation Software](https://www.client-bridge.com/blog/topic/lead-generation-software)
- [SMS Marketing](https://www.client-bridge.com/blog/topic/sms-marketing)
- [Sales Funnel](https://www.client-bridge.com/blog/topic/sales-funnel)
- [Social Customer](https://www.client-bridge.com/blog/topic/social-customer)
- [Viral](https://www.client-bridge.com/blog/topic/viral)
- [Engagement](https://www.client-bridge.com/blog/topic/engagement)
- [Innovation](https://www.client-bridge.com/blog/topic/innovation)
- [Sales 2.0](https://www.client-bridge.com/blog/topic/sales-20)
- [Social Business](https://www.client-bridge.com/blog/topic/social-business)
- [Social Discovery](https://www.client-bridge.com/blog/topic/social-discovery)
- [Website Development](https://www.client-bridge.com/blog/topic/website-development)
- [Website Promotion](https://www.client-bridge.com/blog/topic/website-promotion)
- [Adwords](https://www.client-bridge.com/blog/topic/adwords)
- [Announcements](https://www.client-bridge.com/blog/topic/announcements)
- [B2B Lead Generation Services](https://www.client-bridge.com/blog/topic/b2b-lead-generation-services)
- [B2C Marketing](https://www.client-bridge.com/blog/topic/b2c-marketing)
- [Blogging](https://www.client-bridge.com/blog/topic/blogging)
- [Data Visualization](https://www.client-bridge.com/blog/topic/data-visualization)
- [Instagram](https://www.client-bridge.com/blog/topic/instagram)
- [Landing Page](https://www.client-bridge.com/blog/topic/landing-page)
- [Local SEO](https://www.client-bridge.com/blog/topic/local-seo)
- [Mobile App](https://www.client-bridge.com/blog/topic/mobile-app)
- [Online Ads](https://www.client-bridge.com/blog/topic/online-ads)
- [Outbound Marketing](https://www.client-bridge.com/blog/topic/outbound-marketing)
- [Paid Search](https://www.client-bridge.com/blog/topic/paid-search)
- [Reports](https://www.client-bridge.com/blog/topic/reports)
- [Retail Marketing](https://www.client-bridge.com/blog/topic/retail-marketing)
- [Social Media Optimization](https://www.client-bridge.com/blog/topic/social-media-optimization)
- [Timing](https://www.client-bridge.com/blog/topic/timing)
- [Backlinks](https://www.client-bridge.com/blog/topic/backlinks)
- [Blog Marketing](https://www.client-bridge.com/blog/topic/blog-marketing)
- [Brand Awareness](https://www.client-bridge.com/blog/topic/brand-awareness)
- [Business Blogging](https://www.client-bridge.com/blog/topic/business-blogging)
- [Consumer Trends](https://www.client-bridge.com/blog/topic/consumer-trends)
- [Facebook marketing](https://www.client-bridge.com/blog/topic/facebook-marketing)
- [Google Local](https://www.client-bridge.com/blog/topic/google-local)
- [Google Local Search](https://www.client-bridge.com/blog/topic/google-local-search)
- [Inbound Sales](https://www.client-bridge.com/blog/topic/inbound-sales)
- [Mobile Email](https://www.client-bridge.com/blog/topic/mobile-email)
- [NFC](https://www.client-bridge.com/blog/topic/nfc)
- [Sales Strategy](https://www.client-bridge.com/blog/topic/sales-strategy)
- [Smarketing](https://www.client-bridge.com/blog/topic/smarketing)
- [Social Location](https://www.client-bridge.com/blog/topic/social-location)
- [Traditional Media](https://www.client-bridge.com/blog/topic/traditional-media)
- [Twitter Marketing](https://www.client-bridge.com/blog/topic/twitter-marketing)
- [buyer personas](https://www.client-bridge.com/blog/topic/buyer-personas)
- [inbound marketing services](https://www.client-bridge.com/blog/topic/inbound-marketing-services)
- [strategic marketing consulting](https://www.client-bridge.com/blog/topic/strategic-marketing-consulting)
- [Apple](https://www.client-bridge.com/blog/topic/apple)
- [Apps](https://www.client-bridge.com/blog/topic/apps)
- [Attribution Modeling](https://www.client-bridge.com/blog/topic/attribution-modeling)
- [Authority](https://www.client-bridge.com/blog/topic/authority)
- [Blog](https://www.client-bridge.com/blog/topic/blog)
- [Brand Advocate](https://www.client-bridge.com/blog/topic/brand-advocate)
- [Brick and Mortar](https://www.client-bridge.com/blog/topic/brick-and-mortar)
- [CPC](https://www.client-bridge.com/blog/topic/cpc)
- [CTA](https://www.client-bridge.com/blog/topic/cta)
- [Campaign Planning](https://www.client-bridge.com/blog/topic/campaign-planning)
- [Closed Loop Reporting](https://www.client-bridge.com/blog/topic/closed-loop-reporting)
- [Commenters](https://www.client-bridge.com/blog/topic/commenters)
- [Competitor Analysis](https://www.client-bridge.com/blog/topic/competitor-analysis)
- [Coupons](https://www.client-bridge.com/blog/topic/coupons)
- [Crowdfunding](https://www.client-bridge.com/blog/topic/crowdfunding)
- [Customer Reviews](https://www.client-bridge.com/blog/topic/customer-reviews)
- [Daily Deals](https://www.client-bridge.com/blog/topic/daily-deals)
- [Dashboard](https://www.client-bridge.com/blog/topic/dashboard)
- [Digg](https://www.client-bridge.com/blog/topic/digg)
- [Digital Marketing Strategy](https://www.client-bridge.com/blog/topic/digital-marketing-strategy)
- [Discounts](https://www.client-bridge.com/blog/topic/discounts)
- [Goal Setting](https://www.client-bridge.com/blog/topic/goal-setting)
- [Google Places](https://www.client-bridge.com/blog/topic/google-places)
- [Image Optimization](https://www.client-bridge.com/blog/topic/image-optimization)
- [Inbound Selling](https://www.client-bridge.com/blog/topic/inbound-selling)
- [Internet Marketing](https://www.client-bridge.com/blog/topic/internet-marketing)
- [Kickstarter](https://www.client-bridge.com/blog/topic/kickstarter)
- [Marketing Templates](https://www.client-bridge.com/blog/topic/marketing-templates)
- [Mcommerce](https://www.client-bridge.com/blog/topic/mcommerce)
- [News](https://www.client-bridge.com/blog/topic/news)
- [Online Communities](https://www.client-bridge.com/blog/topic/online-communities)
- [Outsourced Lead Generation](https://www.client-bridge.com/blog/topic/outsourced-lead-generation)
- [Partnerships](https://www.client-bridge.com/blog/topic/partnerships)
- [Personalization](https://www.client-bridge.com/blog/topic/personalization)
- [Photo Sharing](https://www.client-bridge.com/blog/topic/photo-sharing)
- [Press Releases](https://www.client-bridge.com/blog/topic/press-releases)
- [Quality Score](https://www.client-bridge.com/blog/topic/quality-score)
- [Quora](https://www.client-bridge.com/blog/topic/quora)
- [Reddit](https://www.client-bridge.com/blog/topic/reddit)
- [SMO](https://www.client-bridge.com/blog/topic/smo)
- [Sales Automation](https://www.client-bridge.com/blog/topic/sales-automation)
- [Small Business](https://www.client-bridge.com/blog/topic/small-business)
- [Social Sharing](https://www.client-bridge.com/blog/topic/social-sharing)
- [Social Video](https://www.client-bridge.com/blog/topic/social-video)
- [Tips](https://www.client-bridge.com/blog/topic/tips)
- [Tradeshow Marketing](https://www.client-bridge.com/blog/topic/tradeshow-marketing)
- [Tumblr](https://www.client-bridge.com/blog/topic/tumblr)
- [Vine](https://www.client-bridge.com/blog/topic/vine)
- [Viral Marketing](https://www.client-bridge.com/blog/topic/viral-marketing)
- [Webinar](https://www.client-bridge.com/blog/topic/webinar)
- [messaging](https://www.client-bridge.com/blog/topic/messaging)
- [strategy](https://www.client-bridge.com/blog/topic/strategy)

[B2B Lead Generation](https://www.client-bridge.com/blog/topic/b2b-lead-generation)

 Nov 30, 2009 • [Jack Barry](https://www.client-bridge.com/blog/author/jack-barry)

# The Strategic Marketing Plan - It's a Framework

It's hard to believe but 2010 is right around the corner.  And many companies are working on their budgets and plans for next year.  If this is you, just remember that there is a framework for creating your strategic marketing plan.  It can be very easy to get lost in the process when you start thinking about goals, campaigns, budgets, messaging, vendors...and the list goes on. 

If you find yourself in this position, you can download a copy of the [Strategic Marketing Process eBook.](https://www.client-bridge.com/strategic-marketing-ebook/)

[![strategic marketing planning](https://www.client-bridge.com/hs-fs/file-13708801-jpg/images/clientbridge_strategic_marketing_handbook.jpg)](https://www.client-bridge.com/strategic-marketing-ebook/)

The eBook highlights the 29 different marketing subjects that make up the strategic marketing process.  By flipping through this ebook, you will have a better understanding of how the subjects are interrelated and which ones to tackle first.  

Share [![Share on Facebook](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-facebook.png?noresize&width=24&name=icon-blog-facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F22543%2FThe-Strategic-Marketing-Plan-It-s-a-Framework%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-linkedin.png?noresize&width=24&name=icon-blog-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F22543%2FThe-Strategic-Marketing-Plan-It-s-a-Framework%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-twitter.png?noresize&width=24&name=icon-blog-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F22543%2FThe-Strategic-Marketing-Plan-It-s-a-Framework%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F22543%2FThe-Strategic-Marketing-Plan-It-s-a-Framework%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=The%20Strategic%20Marketing%20Plan%20-%20It%27s%20a%20Framework)

Published by [Jack Barry](https://www.client-bridge.com/blog/author/jack-barry)  November 30, 2009

[![](https://www.client-bridge.com/hs-fs/file-13707562-jpg/images/b2b_lead_generation-resized-600.jpg) ](https://www.client-bridge.com/blog/bid/80197/INFOGRAPHIC-B2B-Lead-Generation)

[Content Marketing](https://www.client-bridge.com/blog/topic/content-marketing)

 11.12.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: B2B Lead Generation](https://www.client-bridge.com/blog/bid/80197/INFOGRAPHIC-B2B-Lead-Generation)

<https://www.client-bridge.com/blog/bid/77764/Why-Implementing-a-Good-Content-Strategy-is-Good-for-Business>

[Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)

 08.13.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [Why Implementing a Good Content Strategy is Good for Business](https://www.client-bridge.com/blog/bid/77764/Why-Implementing-a-Good-Content-Strategy-is-Good-for-Business)

<https://www.client-bridge.com/blog/bid/72761/VIDEO-B2B-Marketing-r-Evolution>

[Social Media Marketing](https://www.client-bridge.com/blog/topic/social-media-marketing)

 03.1.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [VIDEO: B2B Marketing [r]Evolution](https://www.client-bridge.com/blog/bid/72761/VIDEO-B2B-Marketing-r-Evolution)

![](https://www.facebook.com/tr?id=294775621000513&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=120632&fmt=gif)