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Digital Lead Generation

Written by Chandler Austin | Fri,Feb 11, 2011 @ 04:00 PM
Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

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