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Trojan Horse Marketing

Written by Chandler Austin | Fri,Feb 11, 2011 @ 07:15 PM
Social media marketers can use gifts which include a surprise inside, to further their marketing efforts. Mark Schaefer of {grow} offers a few ideas:
  • Badges that link to the CMI website which creates and SEO benefit.
  • Allowing guest posters to include links within their posts that will benefit their business.
  • Allowing beneficial links within comments to a post.
Remember to offer real value with content and connections.

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