Trojan Horse Marketing

Social media marketers can use gifts which include a surprise inside, to further their marketing efforts. Mark Schaefer of {grow} offers a few ideas:

• Badges that link to the CMI website which creates and SEO benefit.
• Allowing guest posters to include links within their posts that will benefit their business.
• Allowing beneficial links within comments to a post.

Remember to offer real value with content and connections.

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