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Social Media Analysis: Monitoring or Analytics?

Written by Chandler Austin | Thu,Feb 17, 2011 @ 03:00 PM
The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Based on his conversations with these firms, he measured their output along two axises: from reactive to proactive and from tactical to strategic.



The author also categorized the firms and provides a short synopsis of each.

Free Monitoring Services
  • Samepoint
  • Socialmention
Paid Monitoring Services
  • Radian6
  • Alterian
  • Sysomos
Sentiment Based Analytics
  • Collective Intellect
  • Converseon
  • Visible Technologies
  • General Sentiment
Analytic Aggregators
  • Syncapse
  • ConsumerSphere
Beyond Sentiment Analytics
  • Cymfony
  • Overtone
  • NMincite
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