Social Media Analysis: Monitoring or Analytics?

The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Based on his conversations with these firms, he measured their output along two axises: from reactive to proactive and from tactical to strategic.



The author also categorized the firms and provides a short synopsis of each.

Free Monitoring Services

• Samepoint
• Socialmention

Paid Monitoring Services

• Radian6
• Alterian
• Sysomos

Sentiment Based Analytics

• Collective Intellect
• Converseon
• Visible Technologies
• General Sentiment

Analytic Aggregators

• Syncapse
• ConsumerSphere

Beyond Sentiment Analytics

• Cymfony
• Overtone
• NMincite

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