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The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Based on his conversations with these firms, he measured their output along two axises: from reactive to proactive and from tactical to strategic.

Monitoring vs Analytics2 resized 600

The author also categorized the firms and provides a short synopsis of each.

Free Monitoring Services
  • Samepoint
  • Socialmention
Paid Monitoring Services
  • Radian6
  • Alterian
  • Sysomos
Sentiment Based Analytics
  • Collective Intellect
  • Converseon
  • Visible Technologies
  • General Sentiment
Analytic Aggregators
  • Syncapse
  • ConsumerSphere
Beyond Sentiment Analytics
  • Cymfony
  • Overtone
  • NMincite
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Chandler Austin

Written by Chandler Austin