Good content marketing is a way to find customers and persuade them to buy in today's economic environment. From copyblogger.com's Content Marketing 101 series, three key elements for effective content marketing:
Reward Your ReadersQuality content rewards readers/listeners/viewers for opening your content and keeps them coming back for more. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience.
Position Yourself for SuccessCustomers want to do business with someone worthwhile. Lead by example. Take your work seriously, but don't take yourself too seriously. Show your stuff without lecturing.
Sell SmartYou aren't trying to sell with a single piece of content. You're building a case for many sales. Address underlying objections. Tell the story of others benefiting from your offering. Build a trusting relationship. Then ask for the sale.
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