Essentials of Content Marketing

Posted by Thu,Feb 17, 2011 @ 11:00 AM

Good content marketing is a way to find customers and persuade them to buy in today's economic environment. From copyblogger.com's Content Marketing 101 series, three key elements for effective content marketing:

Reward Your Readers
Quality content rewards readers/listeners/viewers for opening your content and keeps them coming back for more. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience.

Position Yourself for Success
Customers want to do business with someone worthwhile. Lead by example. Take your work seriously, but don't take yourself too seriously. Show your stuff without lecturing.

Sell Smart
You aren't trying to sell with a single piece of content. You're building a case for many sales. Address underlying objections. Tell the story of others benefiting from your offering. Build a trusting relationship. Then ask for the sale.

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Tags: Marketing Strategy, Content Marketing, B2B Marketing

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