Top Tactics in B2B Inbound Marketing

Written by Chandler Austin | Tue,Mar 15, 2011 @ 03:00 PM

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report.

There is no one-size-fits-all solution, but certain tactics are commonly reported as effective.

Search Engine Optimization (SEO)
Most effective tactic: On-page content optimization
  • Vital to an inbound strategy. Research keywords and create content around them.
Social Media Marketing
Most effective tactic: Blogging
  • Blogging is the most effective B2B social marketing tactic, if you stick with it. Ties directly to SEO.
Website Optimization and Design
Most effective tactic: Using unique landing pages for campaigns
Second-most effective tactic: Optimizing design and content for conversions
  • Visitors need to take action when they arrive at your site, otherwise the traffic is wasted. Landing pages put your traffic to use.
Pay-per-click Advertising
Most effective tactic: Creating highly-targeted ad groups
Second most-effective tactic: A/B testing landing page content
  • Again, use landing pages to convert traffic.
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