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Google Tools that Can Improve Your Marketing

Written by Chandler Austin | Wed,Mar 30, 2011 @ 04:00 PM

Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools.

Google Places/Google Maps
Create a listing for your business to get found. Include relevant keywords and images.

Google Tags
Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out.

Google AdWords
These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.

Google's Search-based Keyword Tool
This provides keyword suggestions based on actual Google searches.

Google Gadgets
Google has many useful or fun applications that can offer utility to your target audience.

Google Docs
These collaborative tools are free to anyone with a Gmail account.

Google Alerts
Use to monitor keywords, your company's name or the competition.

Google News
Write content around industry relevant news.

Google Reader
Stay current on industry blogs and websites.

Google Trends
Evaluate keywords over time and in other regions and languages.

Google Calendar
Increase productivity with this free calendar, which includes meeting planning and a to do list.

Google Groups
Gain industry insights by joining an appropriate group, which typically include the most savvy of customers.

Google Checkout
This cost-effective, secure eCommerce tool is excellent for small businesses.

Google Analytics
Use for in depth analysis of your website traffic.

Google FeedBurner
This allows your visitors to subscribe to your content.

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