Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools.
Google Places/Google MapsCreate a listing for your business to get found. Include relevant keywords and images.
Google TagsTags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out.
Google AdWordsThese keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.
Google's Search-based Keyword ToolThis provides keyword suggestions based on actual Google searches.
Google GadgetsGoogle has many useful or fun applications that can offer utility to your target audience.
Google DocsThese collaborative tools are free to anyone with a Gmail account.
Google AlertsUse to monitor keywords, your company's name or the competition.
Google NewsWrite content around industry relevant news.
Google ReaderStay current on industry blogs and websites.
Google TrendsEvaluate keywords over time and in other regions and languages.
Google CalendarIncrease productivity with this free calendar, which includes meeting planning and a to do list.
Google GroupsGain industry insights by joining an appropriate group, which typically include the most savvy of customers.
Google CheckoutThis cost-effective, secure eCommerce tool is excellent for small businesses.
Google AnalyticsUse for in depth analysis of your website traffic.
Google FeedBurnerThis allows your visitors to subscribe to your content.
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