---
title: Google Tools that Can Improve Your Marketing
description: In addition to its search engine, Google offers a multitude of tools that can assist in marketing.
---

[Revenue Acceleration & Growth Marketing](https://www.client-bridge.com/blog) » Latest Articles

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- [Paid Search](https://www.client-bridge.com/blog/topic/paid-search)
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- [Social Media Optimization](https://www.client-bridge.com/blog/topic/social-media-optimization)
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- [Consumer Trends](https://www.client-bridge.com/blog/topic/consumer-trends)
- [Facebook marketing](https://www.client-bridge.com/blog/topic/facebook-marketing)
- [Google Local](https://www.client-bridge.com/blog/topic/google-local)
- [Google Local Search](https://www.client-bridge.com/blog/topic/google-local-search)
- [Inbound Sales](https://www.client-bridge.com/blog/topic/inbound-sales)
- [Mobile Email](https://www.client-bridge.com/blog/topic/mobile-email)
- [NFC](https://www.client-bridge.com/blog/topic/nfc)
- [Sales Strategy](https://www.client-bridge.com/blog/topic/sales-strategy)
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- [Twitter Marketing](https://www.client-bridge.com/blog/topic/twitter-marketing)
- [buyer personas](https://www.client-bridge.com/blog/topic/buyer-personas)
- [inbound marketing services](https://www.client-bridge.com/blog/topic/inbound-marketing-services)
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- [Apple](https://www.client-bridge.com/blog/topic/apple)
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- [Attribution Modeling](https://www.client-bridge.com/blog/topic/attribution-modeling)
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- [Daily Deals](https://www.client-bridge.com/blog/topic/daily-deals)
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- [Digg](https://www.client-bridge.com/blog/topic/digg)
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- [Discounts](https://www.client-bridge.com/blog/topic/discounts)
- [Goal Setting](https://www.client-bridge.com/blog/topic/goal-setting)
- [Google Places](https://www.client-bridge.com/blog/topic/google-places)
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- [Small Business](https://www.client-bridge.com/blog/topic/small-business)
- [Social Sharing](https://www.client-bridge.com/blog/topic/social-sharing)
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- [Tips](https://www.client-bridge.com/blog/topic/tips)
- [Tradeshow Marketing](https://www.client-bridge.com/blog/topic/tradeshow-marketing)
- [Tumblr](https://www.client-bridge.com/blog/topic/tumblr)
- [Vine](https://www.client-bridge.com/blog/topic/vine)
- [Viral Marketing](https://www.client-bridge.com/blog/topic/viral-marketing)
- [Webinar](https://www.client-bridge.com/blog/topic/webinar)
- [messaging](https://www.client-bridge.com/blog/topic/messaging)
- [strategy](https://www.client-bridge.com/blog/topic/strategy)

[Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)

 Mar 30, 2011 • [Staff](https://www.client-bridge.com/blog/author/staff)

# Google Tools that Can Improve Your Marketing

Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools.

**Google Places/Google Maps**  
Create a listing for your business to get found. Include relevant keywords and images.

**Google Tags**  
Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out.

**Google AdWords**  
These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.

**Google's Search-based Keyword Tool**  
This provides keyword suggestions based on actual Google searches.

**Google Gadgets**  
Google has many useful or fun applications that can offer utility to your target audience.

**Google Docs**  
These collaborative tools are free to anyone with a Gmail account.

**Google Alerts**  
Use to monitor keywords, your company's name or the competition.

**Google News**  
Write content around industry relevant news.

**Google Reader**  
Stay current on industry blogs and websites.

**Google Trends**  
Evaluate keywords over time and in other regions and languages.

**Google Calendar**  
Increase productivity with this free calendar, which includes meeting planning and a to do list.

**Google Groups**  
Gain industry insights by joining an appropriate group, which typically include the most savvy of customers.

**Google Checkout**  
This cost-effective, secure eCommerce tool is excellent for small businesses.

**Google Analytics**  
Use for in depth analysis of your website traffic.

**Google FeedBurner**  
This allows your visitors to subscribe to your content.

[View Original Article](http://blog.hubspot.com/blog/tabid/6307/bid/11249/16-Google-Tools-to-Improve-Marketing-Effectiveness.aspx)

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Published by [Staff](https://www.client-bridge.com/blog/author/staff)  March 30, 2011

[![](http://www.contentplus.co.uk/wp-content/uploads/sites/2/2013/01/The-Anatomy-Of-Content-Marketing.jpg) ](https://www.client-bridge.com/blog/bid/85004/INFOGRAPHIC-Anatomy-of-Content-Marketing)

[Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)

 06.14.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Anatomy of Content Marketing](https://www.client-bridge.com/blog/bid/85004/INFOGRAPHIC-Anatomy-of-Content-Marketing)

<https://www.client-bridge.com/blog/bid/85005/SLIDESHOW-Awesome-Marketing-Quotes>

[Inbound Marketing](https://www.client-bridge.com/blog/topic/inbound-marketing)

 06.13.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [SLIDESHOW: Awesome Marketing Quotes](https://www.client-bridge.com/blog/bid/85005/SLIDESHOW-Awesome-Marketing-Quotes)

[![](https://www.client-bridge.com/hs-fs/file-58101766-png/images/marketing-superheros-with-marketing-automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 06.7.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Marketing Automation](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

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