Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools.
Google Places/Google Maps
Create a listing for your business to get found. Include relevant keywords and images.
Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out.
These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.
Google's Search-based Keyword Tool
This provides keyword suggestions based on actual Google searches.
Google has many useful or fun applications that can offer utility to your target audience.
These collaborative tools are free to anyone with a Gmail account.
Use to monitor keywords, your company's name or the competition.
Write content around industry relevant news.
Stay current on industry blogs and websites.
Evaluate keywords over time and in other regions and languages.
Increase productivity with this free calendar, which includes meeting planning and a to do list.
Gain industry insights by joining an appropriate group, which typically include the most savvy of customers.
This cost-effective, secure eCommerce tool is excellent for small businesses.
Use for in depth analysis of your website traffic.
This allows your visitors to subscribe to your content.
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