---
title: Maximizing Your Twitter Efforts for Marketing
description: Tips for maximizing your marketing effectiveness when using Twitter.
---

[Blog ](https://www.client-bridge.com/blog)

# [Maximizing Your Twitter Efforts for Marketing](https://www.client-bridge.com/blog/bid/52850/Maximizing-Your-Twitter-Efforts-for-Marketing)

 Written by [Staff](https://www.client-bridge.com/blog/author/staff) | Thu,Apr 21, 2011 @ 04:00 PM

From Dan Martell at Flowtown, here's a look at ways to move beyond buzzwords like "engagement" and "being social" to maximize your effectiveness on Twitter.

**Immediacy**

- Don't start Twitter without a plan.
- Don't over-plan your Twitter use.
- Twitter is the most "now" of social media.
- Frequent updates keep you top of mind with your audience and keeps you in the habit of using Twitter.
- Use a scheduling tool.

**Planning**

- A plan requires strategy. Decide what goals you want to reach by using Twitter.
- E.g. If you Tweet about a promotional giveaway, build up to the actual event, and then follow up when it's over.

**Listening**

- Monitor what your customers are saying, especially @replies and direct messages.
- Always reply.
- Handle negative comments publicly when that's the best option.
- Retweet positive comments.
- Thank positive commenters.

**Creativity**

- Avoid having tweets that look and sound the same.
- Tweet links AND conversations AND retweet others.

[View Original Article](http://www.flowtown.com/blog/how-to-get-the-most-out-of-twitter)

[View full post](https://www.client-bridge.com/blog/bid/52850/Maximizing-Your-Twitter-Efforts-for-Marketing)

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