From the Hubspot Blog, here are nine tips for creating remarkable business content,
Be BriefBe long enough to convey your idea, and not longer. Editing should mainly be about removing unnecessary content.
Understand the Audience PersonaHave a clear picture of your target audience. What problems are they trying to solve?
Marvel"If you think an idea is awesome, then say it is." Readers want cool confidence, not cockiness.
Use VisualsImages and videos can convey a complicated message quickly. Demonstrate and simplify your story.
SegmentSection headers and bullet points can help ensure you don't overwhelm your audience with information.
Be PositiveBuild your own brand and product, don't tear down the competition's. Positive content always beats negative content.
Don't PreachEmpower your audience to learn something new and adopt your idea on their own.
Cite OthersSharing information enhances your credibility.
InspireEmotion moves people to take action. Think stories instead of fact sheets.
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