---
title: Consumer Behavior Secrets to Grow Sales
description: Consumer behavior tips to help focus a brand.
---

[Blog ](https://www.client-bridge.com/blog)

# [Consumer Behavior Secrets to Grow Sales](https://www.client-bridge.com/blog/bid/59484/Consumer-Behavior-Secrets-to-Grow-Sales)

 Written by [Staff](https://www.client-bridge.com/blog/author/staff) | Thu,Aug 04, 2011 @ 03:00 PM

From Jamie Turner on the Hubspot Blog, here are some tips about why people pick one brand over another.

**"People buy for emotional reasons, then rationalize the purchase with logic."**  
Most buy because of how it makes them feel. Even logical purchases start with an emotional intent to buy.

**"The way into a consumer’s mind is through the right brain."**  
People must engage with a product before they purchase it. If that engagement has emotional significance, it's more likely to be stored in long-term memory, the first step to building a customer relationship.

**"People lie to researchers."**  
Consumers are more likely to report how they want to be perceived, rather than how they actually are.

**"As much as 95% of a consumer’s thinking occurs in his or her subconscious mind."**  
Brand design, the non-verbal components of a brand, help consumers feel something about a product.

**"Consumers don’t think in words."**  
People engage with a product based on how they feel, not what they say.

**"The better your employees can articulate your company’s position, the better your customers can, too."**  
Everyone in your organization should be able to articulate what your brand essence and points of differentiation are.

**"You must know what your customers are really buying before you can sell it."**  
Customers aren’t buying your product as much as they’re buying the experience of your product.

**"If you want to increase sales tomorrow, you’ll need to create a dialogue today."**  
Today's consumers are fragmented across many media. You must engage over the entire life-cycle of their involvement with your brand.

**"Most consumers would be willing to pay a 20-25% price premium for their favorite brand before they’d switch to a competitor."**  
Subconsciously, buyers believe national brands work better.

**"The longer a consumer engages with your brand, the more likely they'll be to buy your product or service."**  
Build a relationship with customers and prospects over time.

[View Original Article](http://blog.hubspot.com/blog/tabid/6307/bid/20028/10-Consumer-Behavior-Secrets-to-Grow-Your-Sales.aspx)

[View full post](https://www.client-bridge.com/blog/bid/59484/Consumer-Behavior-Secrets-to-Grow-Sales)

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