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Questions from Social Media Marketers

Written by Chandler Austin | Thu,Nov 10, 2011 @ 04:00 PM

MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered.

The top 5 questions:
  1. Where are people talking about my brand?
  2. How should I change my messaging?
  3. How much buzz do I have vs. competition/trend?
  4. How do they feel about us vs. the competition?
  5. Quantify the biggest brand topics



MotiveQuest also summarized the questions by category:
  • 37% - Competitive Analysis
  • 27% - Category Analysis
  • 24% - Media Planning
  • 9% - Communications Strategy
  • 3% - New Product Development



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