Questions from Social Media Marketers

Posted by Thu,Nov 10, 2011 @ 10:00 AM


MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered.

The top 5 questions:
  1. Where are people talking about my brand?
  2. How should I change my messaging?
  3. How much buzz do I have vs. competition/trend?
  4. How do they feel about us vs. the competition?
  5. Quantify the biggest brand topics

top questions resized 600

MotiveQuest also summarized the questions by category:
  • 37% - Competitive Analysis
  • 27% - Category Analysis
  • 24% - Media Planning
  • 9% - Communications Strategy
  • 3% - New Product Development

summary questions resized 600

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Tags: Social Media Marketing, Marketing Strategy, Social Media Trends

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