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Scheduling Your Social Media Marketing Efforts

Written by Chandler Austin | Thu,Dec 01, 2011 @ 04:00 PM

According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement.

Twice Daily in the Morning and Afternoon
  • Check Twitter via a program like HootSuite.
  • Check LinkedIn.
  • Scan Twitter followers for relevant conversations.
  • Check your business's Facebook Page for questions.
  • Scan Google Alerts for brand and company mentions.
  • Respond/Follow when appropriate.

Weekly or on Weekends
  • Build Twitter Lists to better organize ongoing discussions and special interest groups.
  • Set up saved searches to find out if people are talking about you or your company.
  • Scan LinkedIn questions from network connections.
  • Catch up on LinkedIn discussions.
  • Send LinkedIn invitations to connect with clients when beginning a new assignment.
  • Ask for LinkedIn recommendation after successfully completing a project or engagement.
  • Add new content to Facebook like videos or photos.
  • Re-purpose this content and energy to reach a larger audience
  • Identify new social networking influencers and build relationships.

Through the Week
  • Mondays: Schedule tweets to go out three times per day at regular intervals.
  • Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook.
  • Tuesdays and Thursdays: Respond to blog comments.
  • Fridays: Check traffic at your blog or website.

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