Scheduling Your Social Media Marketing Efforts

According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement.

Twice Daily in the Morning and Afternoon

• Check Twitter via a program like HootSuite.
• Check LinkedIn.
• Scan Twitter followers for relevant conversations.
• Check your business's Facebook Page for questions.
• Scan Google Alerts for brand and company mentions.
• Respond/Follow when appropriate.

Weekly or on Weekends

• Build Twitter Lists to better organize ongoing discussions and special interest groups.
• Set up saved searches to find out if people are talking about you or your company.
• Scan LinkedIn questions from network connections.
• Catch up on LinkedIn discussions.
• Send LinkedIn invitations to connect with clients when beginning a new assignment.
• Ask for LinkedIn recommendation after successfully completing a project or engagement.
• Add new content to Facebook like videos or photos.
• Re-purpose this content and energy to reach a larger audience
• Identify new social networking influencers and build relationships.

Through the Week

• Mondays: Schedule tweets to go out three times per day at regular intervals.
• Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook.
• Tuesdays and Thursdays: Respond to blog comments.
• Fridays: Check traffic at your blog or website.

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