From Entrepreneur.com, here are ten trends in online marketing that may gain traction in the coming year.
Deals and RewardsAs the economy continues to recover, consumers with mobile devices will always be willing to check competitor pricing. Use instant price reductions and other incentives to attract customers.
Mobile Pull MarketingGive consumers ways to interact with your advertising via mobile device. E.g. text a keyword or photograph a coupon for a discount.
Mobile Push MarketingSend promotional messages via text,emails or voice calls.
Three-Screen MarketingAdvertising campaigns should account for television, tablets and smartphones.
Local Online MarketingUse locally-targeted ads in national publications to reach local customers.
Proximity MarketingOffer promotions via opt-in location detection or physical location check-in.
Social Earned MediaMonitor what is being said about your company or product and get involved in the conversation.
Social CRMMonitor social media to identify customer behavior.
GlobalizationLanguage translation technology enables a business to attract an audience from anywhere in the world.
Everywhere CommerceGive consumers as many payment options as possible, like PayPal, Google Wallet or a proprietary point-of-sale option.
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