From Entrepreneur.com, here are ten trends in online marketing that may gain traction in the coming year.
Deals and Rewards
As the economy continues to recover, consumers with mobile devices will always be willing to check competitor pricing. Use instant price reductions and other incentives to attract customers.
Mobile Pull Marketing
Give consumers ways to interact with your advertising via mobile device. E.g. text a keyword or photograph a coupon for a discount.
Mobile Push Marketing
Send promotional messages via text,emails or voice calls.
Advertising campaigns should account for television, tablets and smartphones.
Local Online Marketing
Use locally-targeted ads in national publications to reach local customers.
Offer promotions via opt-in location detection or physical location check-in.
Social Earned Media
Monitor what is being said about your company or product and get involved in the conversation.
Monitor social media to identify customer behavior.
Language translation technology enables a business to attract an audience from anywhere in the world.
Give consumers as many payment options as possible, like PayPal, Google Wallet or a proprietary point-of-sale option.
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