What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012.
Brand Presence Across ChannelsBusinesses will begin to coherently connect their marketing approach across the web, social media and other channels.
User-generated ContentContent that comes direct from the potential or existing customer is likely to grow in value.
Mobile MarketingCompanies will develop targeted, mobile-ready content and a willingness to adapt internal marketing processes.
Brands and Social Media Gap ClosesSocial media is being taken seriously as a professional marketing tool and as a customer interaction tool.
The Value of AnalyticsBusinesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response.
Marketing PersonalizedTailored content will be customized to the interests of a specific market.
Content DiversificationAlong with personalized marketing, companies will present content focused on telling stories about their business.
Customer RecommendationsSmart businesses will integrate customer feedback and response into their marketing approach, as social media word-of-mouth continues to grow.
Influence FactorThe use of social media to influence users in the real world will gain momentum.
VideoVideo will be part of fresher and more user-focused forms of viral marketing.
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