Social media gives inbound marketers quick feedback that can be turned around to further business objectives. From Hubspot, here are seven ways to leverage your social networks to meet marketing and business goals.
Collect Product FeedbackNew product introduction results in a lot of feedback, some of it pointing out legitimate user experience and design issues. You can also solicit feedback from trusted sources prior to launch. Social media networks typically include current customers, prospects, target customers, and industry influencers.
Host a Focus GroupSocial media is effective at segmenting focus groups. Google+ circles can segment by industry or location.
Conduct Surveys and PollsRequest that members of your social network share their opinions via surveys or polls. Link participation to a reward.
Ask Industry ExpertsSocial media is used by many to expand and strengthen their networks. Take advantage of that be getting answers from the best in your networks.
Source Blog ContentDevelop topic ideas be soliciting your network for common challenges that they face.
Develop PersonasDeveloping personas is a crucial part of a successful inbound marketing strategy. Question your social networks to narrow down your audience and create a persona.
Monitor Brand MentionsMonitor both your brand and the competition. Offer customer support and feedback, regardless of whether they contacted you.
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