Consumers use mobile devices more and more to read email. That makes creating a readable, useful email more of a challenge. From Litmus, here's an infographic about the elements of a mobile friendly email, and pitfalls to avoid.
Elements of a Good Mobile Email
- Enlarge Fonts
- Know Your Scale
- Call to Action
- Streamline
- Using Images
- Cut to the Chase
- Layout
- Be Obvious
- Finger Targets
- Ergonomics
Elements of a Bad Mobile Email
- Non-navigation Bar
- Clutter
- Illegibility
- Color Palette
- Mis-tappable States
- Ignore Context
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