INFOGRAPHIC: The Content Marketing Matrix

Written by Chandler Austin | Fri,Jun 15, 2012 @ 03:00 PM

First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. Different content types have then been plotted to help you choose the best content for your goals and customers.

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