Jun 15, 2012 • Staff

INFOGRAPHIC: The Content Marketing Matrix

First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. Different content types have then been plotted to help you choose the best content for your goals and customers.

Content Marketing Matrix resized 600