In the following video on Entrepreneur.com, Mikal Belicove outlines how to create a social media policy for your company.
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- Define what social media means for your business.
- Document your goals, strategy and tactics as part of the policy.
- Describe what is and what is not allowed in your social media efforts.
- Assign social media roles among your staff.
- Share your social media policy with your legal counsel before sharing it with staff.