VIDEO: Creating a Social Media Policy

In the following video on Entrepreneur.com, Mikal Belicove outlines how to create a social media policy for your company.

1. Define what social media means for your business.
2. Document your goals, strategy and tactics as part of the policy.
3. Describe what is and what is not allowed in your social media efforts.
4. Assign social media roles among your staff.
5. Share your social media policy with your legal counsel before sharing it with staff.