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INFOGRAPHIC: Global Social Media Check-Up 2012

Written by TJ Shroat | Mon,Jul 30, 2012 @ 03:00 PM

Burson-Marsteller does an annual study of how companies are adapting to the rapid growth of social media. Here's an infographic of their 2012 findings.

Top Findings:
  1. People are talking about the Fortune Global 100, a lot.
  2. Video content creation is on the rise.
  3. Engagement is second nature to companies.
  4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.
  5. Companies are adapting rapidly to new platforms.



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