HubSpot recently upgraded their popular Competitor Analysis tool. The tool allows businesses to keep tabs on how they’re performing against their competitors according to the most important metrics of inbound marketing.
In the new Competitor Analysis tool, the overall grade is based on the new, comprehensive Marketing Grade, rather than the old Website Grader grade. Marketing Grade looks at a company’s overall marketing performance, including historical Website Grades, social media, lead generation, mobile, and other available metrics. Because it relies on so many different and variable inputs, the Marketing Grade is more sensitive to daily changes, and thus, users may notice more fluctuation than with the old tool.
Beyond the change to the overall score, the tool contains several upgrades to the user interface: