The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses.
- "Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply.
- "If you’re not creating content on the web, you don’t exist." - Consumers expect to be able to find everything they need to answer their questions online.
- "(Content) Silver bullets don’t exist." - Be wary of anyone selling a solution that sounds too good to be true.
- "Embrace that you’re a publisher." - Plan your content in advance with an editorial calendar.
- "Get your house in order." - A website and social media presence is a necessity.
- "What’s your story?" - A company is more than just what it sells.
- "No one has enough time or money." - Content is essential to grow your business. Make time for content creation.
- " 'Give me six hours to chop down a tree and I will spend the first four sharpening the axe.' - Abraham Lincoln." - Know why you're creating content and have a strategy.
- "Play to your strengths." - Figure out what you really enjoy in relation to content creation, and focus on that. You're more likely to do something you enjoy.
- "What is unique about you?" - Look at your employees for interesting and unique characteristics about your company.
- "Think visually." - Visual images and video are an effective way to tell your company's story.
- "Things you can write about: People, Places, Passions." - Start looking for content by talking to your employees and customers.
- "Develop an editorial calendar." - Plan your content in advance.
- "Keep an eye on what others are doing." - Look at competitors and related sources of information.
- "Think long term." - Get better every day and focus on the long run.
- "Always be consuming." - Consuming content can lead to great insights and learning.
- "Never stop listening." - Use Google Alerts and regularly search Twitter for customer interactions.
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