---
title: Content Marketing Lessons for Small Business
description: Tips for small businesses getting started in content marketing.
---

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[Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)

 Oct 04, 2012 • [Staff](https://www.client-bridge.com/blog/author/staff)

# Content Marketing Lessons for Small Business

 

The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses.

1. ***"Whether you’re a big or small business, content is content."*** - Regardless your company's size, the same rules apply.
2. ***"If you’re not creating content on the web, you don’t exist."*** - Consumers expect to be able to find everything they need to answer their questions online.
3. ***"(Content) Silver bullets don’t exist."*** - Be wary of anyone selling a solution that sounds too good to be true.
4. ***"Embrace that you’re a publisher."*** - Plan your content in advance with an editorial calendar.
5. ***"Get your house in order."*** - A website and social media presence is a necessity.
6. ***"What’s your story?"*** - A company is more than just what it sells.
7. ***"No one has enough time or money."*** - Content is essential to grow your business. Make time for content creation.
8. ***" 'Give me six hours to chop down a tree and I will spend the first four sharpening the axe.' - Abraham Lincoln."*** - Know why you're creating content and have a strategy.
9. ***"Play to your strengths."*** - Figure out what you really enjoy in relation to content creation, and focus on that. You're more likely to do something you enjoy.
10. ***"What is unique about you?"*** - Look at your employees for interesting and unique characteristics about your company.
11. ***"Think visually."*** - Visual images and video are an effective way to tell your company's story.
12. ***"Things you can write about: People, Places, Passions."*** - Start looking for content by talking to your employees and customers.
13. ***"Develop an editorial calendar."*** - Plan your content in advance.
14. ***"Keep an eye on what others are doing."*** - Look at competitors and related sources of information.
15. ***"Think long term."*** - Get better every day and focus on the long run.
16. ***"Always be consuming."*** - Consuming content can lead to great insights and learning.
17. ***"Never stop listening."*** - Use Google Alerts and regularly search Twitter for customer interactions.

[View Original Article](http://www.toprankblog.com/2012/09/small-business-content-marketing-cc-chapman/)

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Published by [Staff](https://www.client-bridge.com/blog/author/staff)  October 4, 2012

[![](http://www.contentplus.co.uk/wp-content/uploads/sites/2/2013/01/The-Anatomy-Of-Content-Marketing.jpg) ](https://www.client-bridge.com/blog/bid/85004/INFOGRAPHIC-Anatomy-of-Content-Marketing)

[Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)

 06.14.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Anatomy of Content Marketing](https://www.client-bridge.com/blog/bid/85004/INFOGRAPHIC-Anatomy-of-Content-Marketing)

<https://www.client-bridge.com/blog/bid/85005/SLIDESHOW-Awesome-Marketing-Quotes>

[Inbound Marketing](https://www.client-bridge.com/blog/topic/inbound-marketing)

 06.13.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [SLIDESHOW: Awesome Marketing Quotes](https://www.client-bridge.com/blog/bid/85005/SLIDESHOW-Awesome-Marketing-Quotes)

[![](https://www.client-bridge.com/hs-fs/file-58101766-png/images/marketing-superheros-with-marketing-automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 06.7.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Marketing Automation](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

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