INFOGRAPHIC: Omnichannel Customer Loyalty

Written by TJ Shroat | Wed,Apr 17, 2013 @ 03:00 PM


Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience. From MarketingProfs and Kobie Marketing, here's an infographic that covers missed opportunities, the "always addressable consumer," the importance of delivering lifetime value, and the role of social media in OCL.

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