You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help.
What are you hoping to accomplish through your Facebook profile? Do you want to increase visits to your website? Increase sales? Are you hoping to learn more about your customers so you can provide products and services that are geared toward their needs? If you don't know what you want to accomplish with your Facebook marketing efforts, you won't be able to measure your success--and you might be missing out on a number of opportunities.
Chances are, you've already created clear buyer personas that help you learn who your customers are. Are you connecting those buyer personas to your Facebook marketing efforts? Ideally, your Facebook page should be created with your buyer personas in mind. From your profile image to the content you share, your Facebook page should be designed specifically to interest members of your target audience.
Your Facebook page doesn't stand in isolation. It exists alongside all of your other inbound marketing efforts: your page, your blog, your ads, and more. When customers visit your Facebook page, they should have the same experience they have every other time they interact with your business. Make sure that your Facebook marketing strategy is part of your overall efforts, rather than a stand-alone endeavor.
The content you share on Facebook says something about your business. Every time you post a link, whether it's to something you've written or to a content piece prepared by someone else in your industry, you make a statement about your values, your efforts, or the type of services you provide to your customers. In order to effectively connect with your customers, you need to create the right content--and your Facebook page is an important part of that. Make sure that you're:
Your Facebook page is the ideal platform for sharing a wide range of content, but it won't benefit your business if you don't know how to share it properly.
Learning to make your Facebook marketing campaign more effective is a long-term investment in your business's success. If you're ready to learn more about taking your marketing efforts to the next level, contact us today to learn more about how we can help.