Twitter is the ultimate way to share an experience with a large audience in real time. It seems so easy to quickly come up with a message, maybe a photo, create a hashtag, and then tweet it out to the whole world, or as many followers as your company has. So it should be easy to live tweet an event, right? Well it can be if you know what to do to successfully tweet that live event.

Key Takeaways:

• Prepare as much as possible before going into a live tweeting session.
• Use the right hashtags. Have them known going in so you dont screw up while live.
• Make each tweet count. Don't waste any on bad posts.

"Whether it’s a conference you’re attending on behalf of your company or the halftime show of a major sporting event, live-tweeting requires just as much strategy and expertise as your long-term social media plans do."

https://blog.hootsuite.com/how-to-live-tweet/

Yelp, the app that customers use to review and explore businesses, can be very controversial. Many reviews on Yelp are negative towards businesses, however, this article will help business owners use Yelp to their advantage. Tactics such as using the filter system, asking customers for reviews, and networking with the Yelp sales representatives for their assistance are among the five top ways to use the app to your advantage.

Key Takeaways:

• Every Yelp review is automatically evaluated by Yelp’s recommendation software based on quality, reliability, and user activity on Yelp.
• When you know a customer is happy, you absolutely should ask them for a Yelp review.
• If there is a violation and you’ve done a good job of highlighting it, you’ll be rewarded with an email several days later.

"The fact is that Google’s hand has been forced (literally, by Congress) to show Yelp in the search results, so they aren’t going anywhere. You should be working on a Yelp strategy if you don’t have one already."

http://marketingland.com/5-yelp-facts-business-owners-should-know-163054

Six Conversion rate optimization initiatives to help your conversion rates. 1. Use heat mapping software to learn how visitors are using your site. 2. Use a different color on your call-to-action button. 3. Use good landing page headlines and test them out. 4. Figure out what your most visited landing page is and split test it. 5. Give consumers a chance to choose their email subject lines. 6. Try a really different lead nurturing sentence.

Key Takeaways:

• the best and only true source of data is the experience of visitors themselves while they use your site.
• No matter how user-focused you might think your site design is, visitors sometimes have a way of telling you what’s really important
• Sometimes your heatmap test will reveal that an area of page that you put a lot of focus on is actually being ignored by site visitors.

"Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly."

http://blog.hubspot.com/marketing/6-conversion-optimization-initiatives-to-implement-today

Many have come to view the term “thought leadership” as a meaningless marketing buzzword, but for those in the corporate world tasked with this objective, it can and should mean more than that in order for efforts to be successful. A CEO’s aim should not merely be to promote a given product or set of ideas but to offer solutions to prospective customers.

Key Takeaways:

• The more effort you put into getting your ideas out there, and the more they catch on, the greater the likelihood that people will share your content more and more widely.
• Put out your thoughts—not bland, group-workshopped ideas—and respond meaningfully to others when they need help.
• Make tweaks as you go—in fact, you'll need to. But with a little diligence, "thought leadership" doesn't need to be another craven, overdone marketing gambit

"Hootsuite CEO Ryan Holmes recently pointed out for Fast Company, drawing on a CEO.com survey, that over 60% of CEOs didn't even have a social media presence."

http://www.fastcompany.com/3062112/what-most-ceos-get-wrong-about-becoming-thought-leaders?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29

Billions of people use Google Maps daily, and providing businesses with a new way to capture the attention of people in their local areas. Businesses can target consumers with branded ads on their map location, responsive display ads created by Google, and individual bids for different types of mobile devices. Now more than ever, businesses need to take advantage of these advertising opportunities if they want to reach a maximum audience.

Key Takeaways:

• Google is a necessary component for local businesses
• The ability to be mobile-centric for local businesses is key
• Google maps is an important resource for marketing your local business

"New local search ads across Google.com and Google Maps make it easier for business owners to highlight their store locations and offices with branded pins."

https://www.entrepreneur.com/article/279923?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29

Yext for Healthcare is designed to solve a major problem in the healthcare industry. With the internet and mobile devices like smartphones becoming central to our lives, we often seek out information about healthcare options online. However, much of the information we would find online is terribly flawed. Patients cannot easily find physicians, make appointments, or research conditions. This leads to frustration and a block on services. Yext seeks to remedy this problem, which would help both patients and healthcare providers. It can consolidate and provide accurate information and streamline the process of getting patients to their providers.

Key Takeaways:

• Yext, announced Yext For Healthcare, industry-specific enhancements to the Yext Location Management Platform that will help health systems of all sizes solve their office, facility, and physician location data challenges.
• “Yext For Healthcare does just that, providing the ability to manage location and physician data across our PowerListings® network of maps, apps, social networks and search engines—including Google and Apple Maps—that patients use to find providers in critical moments of need.”
• “We’re proud that Yext For Healthcare not only helps healthcare providers navigate the changing informational landscape but also allows them to focus on what they do best: serving patients in times of need.”

"“Yext For Healthcare does just that, providing the ability to manage location and physician data across our PowerListings® network of maps, apps, social networks and search engines—including Google and Apple Maps—that patients use to find providers in critical moments of need.”"

http://www.yext.com/blog/2016/04/introducing-yext-healthcare/