Adam and Sybil Strum started the Wine Enthusiast Companies in an attempt to connect wine lovers from around the world. They are taking that one step farther by using Customer Match, a services that uses digital marketing to increase the customer flow for businesses. This allows them to attract more customers through Google, Youtube, and Gmail. This service help the Wine Enthusiast Companies expand their customer base significantly.

Key Takeaways:

• Over the years, many wine connoisseurs across the world have registered their email addresses with Wine Enthusiast when making purchases on the website.
• Customer Match enables businesses to reach high-value customers on Google Search, YouTube, and Gmail.
• Knowing this group is more likely to convert as holiday-season demand ramps up, the company could bid higher on trending keywords.

"This means that the brand can tailor its strategy based on the long-term relationship it has with a customer while accounting for the shopper's short-term interests."

If you follow the right steps, you can do quite well using social media to drive leads. You have to listen to what your customers want. Come up with a good offer and drive targeted traffic to it. If you don't have much time you can learn how to automate it by going to the website.

Key Takeaways:

• Build an audience using your existing network and hyper-targeting advertising.
• Listen to what your customers and prospects want.
• Share engaging, relevant content on a consistent basis to the major social networks: Facebook, Twitter, Instagram & LinkedIn.

"Share engaging, relevant content on a consistent basis to the major social networks: Facebook, Twitter, Instagram & LinkedIn"

"#TweetHour: Small businesses share their Twitter tips" is a collection of tweets posted by a variety of small businesses, all focused on how they can use Twitter as a platform to showcase their business. In 150 characters or less, a wide range of businesses respond to a series of questions that tell you how they use Twitter to help them - and how it can help you, too.

Key Takeaways:

• From e-commerce brands to fashion bloggers; B2B companies to mobile app startups — small businesses are leveraging Twitter in creative ways.
• For our most recent #TweetHour, we went straight to the source to uncover expert Twitter tips from small businesses that are doing innovative things on Twitter.
• Throughout the chat, small businesses chimed in with their favorite tips and tricks.

"small businesses are leveraging Twitter in creative ways."

#TweetHour: Small businesses share their Twitter tips

Speaks about the music retail company, Guitar Center, and how the business uses Customer Match to optimize Guitar Center's ad campaign so it reaches their target audience and retains that audience. Gives percentage statistics to show how much improvement there has been since Guitar Center has started using Customer Match

Key Takeaways:

• Since its start as an electric organ shop in 1959, Guitar Center has continually advanced its business to offer nearly every instrument, tool, and technology that musicians need to pursue their passion.
• While making purchases in-store and online, customers can sign up for Guitar Center's email newsletter for exclusive access to special offers, sales, events, and new product launches.
• Because Customer Match has no expiration date on its customer email lists, Guitar Center used it to re-engage with dormant shoppers anytime they search for new products online.

"Because Customer Match has no expiration date on its customer email lists, Guitar Center used it to re-engage with dormant shoppers anytime they search for new products online."

Guitar Center Turns Up the Volume on Its Search Campaigns With Customer Match

Speaks about the dependence people have with their cell phones and how cell phone usage and dependence has changed society over the years. Describes what people use their phones for as well as how their phones influence their lives. Also, shares statistics on how cell phones influence product purchases from the user.

Key Takeaways:

• When a question or need arises, our phones are far and away our most trusted resource, with 96% of people using a smartphone to get things done.
• 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase.
• 68% of people used search to help with things they want to address at some point in the future, the highest of any other online or offline source.

"People rely on their phones to help make the best decisions at the moment of purchase. In fact, 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase."

https://www.thinkwithgoogle.com/articles/mobile-search-consumer-behavior-data.html?utm_source=rss-reader&utm_medium=rss&utm_campaign=rss-feed

Would you print "We're a rip-off company that doesn't care about our customers" on your business card? If your online reputation isn't properly maintained, that just might be the message your customers are receiving. With today's social media, there is more content from the "public" in public relations, and often it's the unhappy customer who posts a review. "The Definitive Guide to Online Reputation Management" provides practical strategies and advice when your reputation takes a hit.

Key Takeaways:

• No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you.
• One of the most recent business commandments is “Be transparent.” Opening up to criticism and feedback seems to be beneficial for companies that embrace this new communication mode with their audience.
• If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

"Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success."

https://blog.kissmetrics.com/guide-to-reputation-management/